FunTime CS | Anushreethakre

UI/UX Case study: Individual Project
Amusement Park Mobile App

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Tool Used

Figma

Adobe Photoshop

Adobe Illustrator

Miro

My Role

UX Research

Project Screen

Android

Project Timeline

1 month

Information Architecture

User Interface

Low-High Fidelity

Prototype

Story Line

I met my friend Suzie who has recently visited an amusement park with her 7 year old son.

Hi Suzie, How are you? It's been a long time since we met.

Wow thats great! How was your experience?

Sad to know that..but what made you unhappy?

Hi Anushree, I am fine. Recently, I visited an amusement park with my son.

The amusement park was great. Had many varieties of rides and games. However, there were some experiences which made me unhappy.

Like, 1. the app was very difficult for me to understand.

2. It was difficult to make a decision on which ride to try.

3. I couldn't do many rides as there were long queues.

4. The map on the app didn't specify the rides suitable for kids.

After hearing about her experience, I decided to design a mobile app for the amusement park with a feature that would make an app easy to understand and solve the problems faced by people like Suzie.

Problem Statement

The absence of an effective mobile application for an amusement park, capable of efficiently managing ride queues poses a challenge.
This deficiency impacts the visitor experience by failing to provide opportunities for engagement in other activities during the waiting period.

Challenges

The visitors of the amusement park desire to stay informed about the latest attractions and rides available.
They seek information on popular rides and their features.
People avoid some rides due to the long queues and hence feel like not getting value for money.
They want to book rides for multiple people.
Families with children are interested in knowing which rides are safe and suitable for them.
To facilitate an enjoyable experience, visitors expect a mobile application that is easy to understand and navigate..

Solution

The FunTime mobile application provides visitors with comprehensive information on rides available at amusement park, including location details and expected wait times.
It allows visitors to book multiple rides in advance.
It prioritizes rides according to the queue time and their location.
Users can add multiple people to the queue as per the ride capacity.
The app includes separate sections for adult and kids rides.
FunTime also rewards users for sharing their feedback and ratings on completed rides, allowing the app to make better recommendations to new users.

User Research

Qualitative Research

I have conducted interviews with 8 individuals aged between 15-40, who have visited various amusement parks. This method enabled me to gather detailed information on their thoughts, opinions, experiences, and emotions. The following are some of the questions I asked:

Questions: